We wonder every year, how could we possibly out do Black Friday! Here we are, 2023, and have questionably the largest and most creative drop we have ever made. This year we encountered exponential growth with AAR, Axe & Sledge, and JSTWRK Energy. Our team has taken on more responsibility than we ever knew existed. Intense meetings, critiques, and strategies were put in place to bring you what you see below. Every person at our company had a hand in making this a reality.
Many question how we continue to level up our game, and provide the highest quality apparel to an industry that is wildly competitive. The answer: AAR is built by FAMILIES for FAMILIES! The work our team has done this year has allowed them to grow as individuals, build families, and to fulfill their version of the "American Dream." Each design, fabric, photograph, and video is created with YOU, the American Family in mind. Something you all can wear that represents your core values, doesn't break the bank, and comes with a quality guarantee that we do not take lightly.
AAR is now bigger than just one person. It is here because of all of you. You have taken our message and filled your community with the GOOD SH*T! How do we know America is still thriving? Because we have THOUSANDS of HWMFers that are leading the path to a better tomorrow. What you do does not go unnoticed.
Black Friday is GREAT! We are beyond excited for you to get your hands on what we have been working so hard on all year round. BUT, what we really want to do is, WISH EACH AND EVERY ONE OF YOU a Fun, Healthy, and Loving Holiday season. Here is to closing out yet another chapter, and CHEERS to making 2024 the best year of your life!
Now, sit back, vibe out to some of the festive tracks below, pour a strong one, roll a fat one, and enjoy what our team does best!
Crackling Fire Vibes
Glow by Brett Eldredge
Scarecrow In The Garden by Chris Stapleton
Family Table by Zac Brown
What Makes a Good Man by The Heavy
PROMOS ARE VALID FROM 11.23 THROUGH 11.27 | WHILE SUPPLIES LAST
Kodiak Sherpa Jacket
THIS THING IS THICCCCC. The Sherpa Work Hoodie features added length to the torso and arms, a bigger hood, sewn in string(won't lose it in the wash), bigger arm circumference, rubber aglets and NEW Cotton/Poly fabric that is thicker and softer. Same fitment as the Work hoodies from the October Release, we just added a Sherpa lining.
- Custom Taped Seams
- Heavy Weight Zip-Up
- Inside Pocket
- Durable Zipper
- 70% Cotton/30% Polyester
- Seth wears an XL at 5' 6", and Bob is wearing a Large at 5' 11".
SIZE CHART
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | ACROSS CHEST | BODY LENGTH | SLEEVE LENGTH |
| SM | 20" | 32" | 31" |
| MD | 22" | 33" | 32" |
| LG | 24" | 33" | 33" |
| XL | 26" | 34" | 34" |
| 2XL | 28" | 34" | 35" |
| 3XL | 30" | 35" | 36" |
| 4XL | 32" | 35" | 37" |
Dark Wolf Base Camp Jacket
- Dark Gray Sherpa Fabric
- Black/Yellow Accents
- Custom Zipper Pull
- Front Chest Patch
- Back Patch
- 100% Polyester Sherpa Fleece
SIZE CHART
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH |
| XS | 18 | 29.5 |
| SM | 20 | 29.5 |
| MD | 22 | 30.5 |
| LG | 24 | 30.5 |
| XL | 26 | 31.5 |
| 2XL | 28 | 31.5 |
| 3XL | 30 | 32.5 |
| 4XL | 32 | 32.5 |
Neptune Hooded Flannel Jacket
The perfect Light Jacket for the fall, NOW with a Hood! This flannel jacket is light enough for early fall and can be worn with a tee, or layered with a hoodie for the colder days. Rugged and comfy, this jacket is a must have for the collection!
- Custom cut, sewn, and sized to our specifications
- Flannel Exterior
- Quilted insulated interior
- Bronze Snap Buttons
- "Relaxed or Normal" Fitment
- Seth is wearing an XL, Bob is wearing a Large
- Leather Patches
FLANNEL JACKET SIZE CHART
For 1/2 Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH |
| XS | 23.25 | 29 |
| SM | 24.25 | 30 |
| MD | 25.25 | 31 |
| LG | 26.25 | 32 |
| XL | 27.25 | 33 |
| 2XL | 28.25 | 34 |
| 3XL | 29.25 | 35 |
| 4XL | 30.25 | 36 |
Scarlet Buffalo Backwoods Flannel
- Lighter/Thinner flannel (so you don't sweat at holiday parties!)
- Custom cut, sewn, and sized to our specifications
- Leather Patches + Custom Buttons
- "Relaxed or Normal" Fitment
- Seth is wearing an XL, Bob is wearing a Medium
FLANNEL SIZE CHART
For Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH |
| XS | 22.25 | 28.75 |
| SM | 23.25 | 29.75 |
| MD | 24.25 | 30.75 |
| LG | 25.25 | 31.75 |
| XL | 26.25 | 32.75 |
| 2XL | 27.25 | 33.75 |
| 3XL | 28.25 | 34.75 |
| 4XL | 29.235 | 35.75 |
NEW AAR Hooded Thermal Long Sleeve
Our current Thermal Shirt, but now with a Hood and Pocket! Designed to cut the wind, these thermals are warm, soft, and very rugged.
Thermal Features:
- Custom Waffle style fabric
- Soft interior so it is not rough against the skin
- Longer back
- Slits on the side for a spacious fitment
- Sewn "The Work Is Never Done" patch
- EST 2016 Tag
SIZE CHART
For Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.
| SIZE | 1/2 CHEST WIDTH(inches) | BODY LENGTH(inches) |
| SM | 21 | 28 |
| MD | 22 | 29 |
| LG | 23 | 30 |
| XL | 24 | 31 |
| 2XL | 25 | 32 |
| 3XL | 26 | 33 |
| 4XL | 27 | 34 |
Plush Fit Hoodie & Crewneck
We sourced the most premium designer fabric for this project. The fitment and softness of the fabric is going to blow your mind. We wanted a true relaxed fitment with added room in the chest, shoulders and arms. This hoodie is perfect for lounging around the house, having a cleaner look when you go out, or to give you that extra room at the gym when you have a nasty pump!
- Premium/Designer fabric
- 42% Cotton/53% Poly/5% Viscose
- Rubber heat transfer logo on hoodie pocket
- Seth wears an XL at 5' 6" and Bob is wearing a Large at 5' 11".
- Available in a Hoodie and Crewneck
SIZE CHART
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | ACROSS CHEST | BODY LENGTH | SLEEVE LENGTH |
| SM | 20" | 31" | 30" |
| MD | 22" | 31" | 31" |
| LG | 24" | 32" | 32" |
| XL | 26" | 32" | 33" |
| 2XL | 28" | 33" | 34" |
| 3XL | 30" | 33" | 35" |
| 4XL | 32" | 34" | 36" |
NEW WORK/GYM HOODIE
This is a BRAND NEW Hoodie Fitment & Fabric debuting for Black Friday 2023. This NEW Work/Gym Hoodie style is a perfect cross between the Old Work Style Hoodie and the Stretch Hoodie. We had feedback on the original Work Hoodie that they were slightly restrictive, hard to get over your head, and a little tight in the shoulders/chest. WE FIXED THAT!
- Seth - XL, Bob - L, Joel - 2XL
- 84.6% Cotton 15.4% Poly
- New fitment/Fabric
- Premium Quality
- Available in the Fxck Your Problems Hoodie, Livin' Hoodie, Heather Gray Gummy Bear Hoodie, and the KAP Hoodie
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH | SLEEVE LENGTH |
| SM | 18" | 29" | 30.5" |
| MD | 20" | 30" | 31.5" |
| LG | 22" | 31" | 32.5" |
| XL | 24" | 31" | 33.5" |
| 2XL | 26" | 32" | 34.5" |
| 3XL | 28" | 32" | 35.5" |
| 4XL | 30" | 33" | 36.5" |
NEW WOMEN'S PLUSH HOODIE
Plush Fit hoodie for the ladies! We sourced the most premium designer fabric for this project. The fitment and softness of the fabric is going to blow your mind.
- Premium/Designer fabric
- 42% Cotton/53% Poly/5% Viscose
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH | SLEEVE LENGTH |
| XS | 18" | 26.5" | 21.25" |
| SM | 20" | 27.5" | 21.5" |
| MD | 22" | 28.5" | 21.75" |
| LG | 24" | 29.5" | 22" |
| XL | 26" | 30.5" | 22.25" |
NEW WOMEN'S CROP THERMAL
The perfect lounge wear! These Thermal Crop Tops are ideal for lounging, training, or can be paired with jeans when going out.
- Custom Waffle style fabric
- Soft interior so it is not rough against the skin
- Crop Cut
- Slits on the side for a spacious fitment
SIZE CHART - Chest measurement is half chest, across the front pit to pit.
| XS | SM | M | L | XL | |
| 1/2 CHEST WIDTH | 16.25" | 17.25" | 18.25" | 19.25" | 20.25" |
| LENGTH | 15.5" | 16" | 16.5" | 17" | 17.5" |
NEW WOMEN'S THERMAL SWEATPANTS
The perfect lounge wear! These Thermal Sweatpants are ideal for lounging, training, or can be paired with jeans when going out.
- Custom Waffle style fabric
- Soft interior so it is not rough against the skin
- Soft touch cuffs
- Drawstring waistband
SIZE CHART - Waist measurement is half waist, across the front seam to seam.
| XS | SM | M | L | XL | |
| 1/2 WAIST | 12.8" | 13.8" | 14.8" | 15.8" | 16.8" |
| LENGTH | 37.5" | 38.5" | 39.5" | 40.5" | 41.5" |
NEW YOUTH HOODIE
Finally got a hoodie for the kiddos! Same fabric and quality as the NEW Adult Work/Gym Hoodie!
- 84.6% Cotton 15.4% Poly
- New fitment/Fabric
- Premium Quality
Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder
| SIZE | 1/2 CHEST WIDTH | BODY LENGTH | SLEEVE LENGTH |
| 2T | 13" | 15.5" | 16" |
| 3T | 14" | 16.5" | 17.5" |
| 4T | 15" | 17.5" | 19" |
| 5T | 16" | 19.5" | 20.5" |
| YS | 17" | 21.25" | 23.5" |
| YM | 18" | 22.5" | 24.5" |
| YL | 19" | 24" | 27.25" |
| YXL | 20" | 25.5" | 30" |
NEW KIDS/YOUTH TEES
Our classic custom tees, now in kids/youth sizes!
Custom Tee Features:
- 60% Cotton // 35% Polyester // 5% Spandex
- Added Spandex gives Tees a stretchy and roomy feel
- Custom Taped seams for comfort and durability around the neck
SIZE CHART
For Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.
| SIZE | 1/2 CHEST WIDTH(INCHES) | IBODY LENGTH(INCHES) |
| 2T | 12 " | 15.5" |
| 3T | 13 " | 16.5" |
| 4T | 14 " | 17.5" |
| 5T | 15" | 18.5" |
| YS | 17" | 22 " |
| YM | 18" | 23.5 " |
