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August 2023 Release

August 2023 Release
Tunes On Rich Men North of Richmond by Oliver Anthony
Bar, Guitar and a Honky Tonk Crowd by Whiskey Myers
Smoking Section by Jelly Roll


Hunting season is upon us. That time of year distilling family values and building tradition with your loved ones. For generations we have been doing things a certain way, good or bad. This is your opportunity to change the bad, or reinforce the good that has been passed down to you. "We've been selling our souls and working all day" living in the "NEW" World. We may not have control over what is going on around us, but we DO have control over how our families grow up in it. To work hard, love harder, and to lend a hand just because it is the right thing to do. This requires a daily passion for life, and a "Shut the Fxck Up and do the Work" mentality, even when you don't want to. The Work is Never Done, which means every day you wake up, you have the opportunity to make a difference. 

Free Sticker SheetFREE

Custom Camo

NEW Wooded & Dead Earth Camo - Functional meets Fashionable

Bob & Nick out did themselves with developing our own AAR Camouflage. Per usual, Seth had a big say in the color pallet. We wanted it to be a functional color-way that you could use in the woods, but with a modern spin. Camo today is very trendy and fashionable. We wanted everyone to wear this even if you are not an avid hunter. Earth tones are the foundation of this release!

Wooded Earth CamoDead Earth CamoBlack Performance Long SleeveBob PerformancePerformance product shots

NEW LT Performance Long Sleeves

We wanted to create a Performance shirt that could handle the elements. Something heavier/warmer than our fishing shirts, but light enough that it can be worn on its own. Whether you are training, running, shooting, hiking, or layering up for hunting season, the LT Performance Long Sleeve has you covered. Featuring a raglan cut for comfort, and thumbholes for those real cold days. Available in Black/Gray, Dead Earth Camo, and Wooded Earth Camo. Seth wears an XL, Joel wears a 3XL, and Bob wears a Medium.


  • Stay protected from the sun, SPF 50+
  • 92% Polyester/8% Spandex - Keeps the shirt extra soft and very breathable
  • High quality fabric wicks moisture/sweat and helps prevent odor
  • Sublimated designs prevents artwork from cracking/fading in the sun or in the water
  • Super stretch for mobility and functionality
  • Thicker Material than the fishing shirts. Allows to stay cool in the heat, but warm in the shade


CHEST 40 42 45 49 53 58 62
LENGTH 29 29.5 30 30.5 31 31.5 32
SLEEVE 23 25 25 25 27 28 29

Camo/Orange Work HoodieTree StandFarm ShootBow Practice

Thermal Shirt

Brown Pocket TeeFreezerBuilt on TraditionDrop Shoulder TeesWhite Drop Shoulder TeeBlack Drop Shoulder TeeLive Life Drop Shoulder Tee

NEW Drop Shoulder Oversized Tee

We designed an ACTUAL Oversized Drop Shoulder Tee. In the past, our Oversized tees essentially were just our regular t-shirts but tagged up two sizes(Large fits like a 2XL). These NEW Drop Shoulder Tees have over sized fitment with larger/longer sleeves, roomy chest/back, and has a normal t-shirt length so it is not awkwardly long.

Drop Shoulder Tee Features:

  • 100% Cotton
  • Drop Shoulder/Oversized Fitment(shoulder seam falls off the shoulder)
  • True Oversized Tee Fitment(length is a normal t-shirt length)
  • Longer/Bigger sleeves for mobility
  • Reinforced neck collar to stand up in the wash(no bacon necks!)
  • Seth is seen wearing an XL and Bob wearing a Medium


For 1/2 Chest width measurement, measure across the chest to the center of each arm pit. Do not wrap around back.

SM 24.2 29
MD 25.2 30
LG 26.2 31
XL 27.2 32
2XL 28.2 33
3XL 29.2 34

Live Life HatLive Life CampingWomens Apparel

Camo/Hunting HatsLifestyle Hats


 NEW Men's & Women's Silicone Wedding Bands
- Available in two colors for Men, and an engagement ring + wedding band for Women

How to measure for your ring size:

1. Wrap a string around the base of the finger you intend to wear the ring
2. Make sure the string is snug but not too tight, mark the string where the end starts to overlap
3. Measure the string in inches and compare it to the size chart below

Ring Size Inside Circumference (inches)
5 1.94
6 2.04
7 2.14
8 2.24
9 2.34
10 2.44
11 2.54
12 2.65
13 2.75