Enjoy some tunes inspired by this release!

Soulshine by Allman Brothers

Christmas Vacation by Mavis Staples

Baby It's Cold Outside Brett Eldredge

Fly me to the Moon by Frank Sinatra

Fire On the Hillside by Kameron Marlowe

Life isn’t easy — and that’s alright. The truth is, every one of us faces tough times, challenges, and moments that test who we are. But over the years, through store visits, expos, social posts, the Demo Crew, and countless conversations, we’ve learned something about this community: you don’t quit. You show up, you encourage each other, you laugh together, and you find a way to keep pushing forward.

That’s what All American Roughneck and Axe & Sledge were built on — real people who work hard, carry their traditions with pride, and refuse to back down from anything life throws at them. And now, with the holidays here, that same intensity shifts. It becomes time spent with the people who matter, a bourbon shared with an old friend, lending a hand to someone who needs it, or creating new memories that’ll stick with you for years.

Don’t have holiday traditions yet? Start them. Feeling a little lost? Lean on your people — this community is bigger than you think. Trying to find your footing? Dig deep. You’ve got more in you than you know.

On behalf of Seth, myself, and our entire team, we want to wish you a Happy Thanksgiving, a Merry Christmas, and a strong start to the New Year. Take this time to recharge, set your sights on what’s next, and appreciate the folks who stand in your corner every day.

- Bobby