We wonder every year, how could we possibly out do Black Friday! Here we are, 2023, and have questionably the largest and most creative drop we have ever made. This year we encountered exponential growth with AAR, Axe & Sledge, and JSTWRK Energy. Our team has taken on more responsibility than we ever knew existed. Intense meetings, critiques, and strategies were put in place to bring you what you see below. Every person at our company had a hand in making this a reality.

Many question how we continue to level up our game, and provide the highest quality apparel to an industry that is wildly competitive. The answer: AAR is built by FAMILIES for FAMILIES! The work our team has done this year has allowed them to grow as individuals, build families, and to fulfill their version of the "American Dream." Each design, fabric, photograph, and video is created with YOU, the American Family in mind. Something you all can wear that represents your core values, doesn't break the bank, and comes with a quality guarantee that we do not take lightly.

AAR is now bigger than just one person. It is here because of all of you. You have taken our message and filled your community with the GOOD SH*T! How do we know America is still thriving? Because we have THOUSANDS of HWMFers that are leading the path to a better tomorrow. What you do does not go unnoticed.

Black Friday is GREAT! We are beyond excited for you to get your hands on what we have been working so hard on all year round. BUT, what we really want to do is, WISH EACH AND EVERY ONE OF YOU a Fun, Healthy, and Loving Holiday season. Here is to closing out yet another chapter, and CHEERS to making 2024 the best year of your life!

Now, sit back, vibe out to some of the festive tracks below, pour a strong one, roll a fat one, and enjoy what our team does best!

Crackling Fire Vibes Glow by Brett Eldredge Scarecrow In The Garden by Chris Stapleton Family Table by Zac Brown What Makes a Good Man by The Heavy

 

PROMOS ARE VALID FROM 11.23 THROUGH 11.27 | WHILE SUPPLIES LAST

 

Kodiak Sherpa Jacket

THIS THING IS THICCCCC. The Sherpa Work Hoodie features added length to the torso and arms, a bigger hood, sewn in string(won't lose it in the wash), bigger arm circumference, rubber aglets and NEW Cotton/Poly fabric that is thicker and softer. Same fitment as the Work hoodies from the October Release, we just added a Sherpa lining.

 

• Custom Taped Seams
• Heavy Weight Zip-Up
• Inside Pocket
• Durable Zipper
• 70% Cotton/30% Polyester
• Seth wears an XL at 5' 6", and Bob is wearing a Large at 5' 11".

SIZE CHART

Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder

SIZE	ACROSS CHEST	BODY LENGTH	SLEEVE LENGTH
SM	20"	32"	31"
MD	22"	33"	32"
LG	24"	33"	33"
XL	26"	34"	34"
2XL	28"	34"	35"
3XL	30"	35"	36"
4XL	32"	35"	37"

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Dark Wolf Base Camp Jacket

• Dark Gray Sherpa Fabric
• Black/Yellow Accents
• Custom Zipper Pull
• Front Chest Patch
• Back Patch
• 100% Polyester Sherpa Fleece

SIZE CHART

Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder

SIZE	1/2 CHEST WIDTH	BODY LENGTH
XS	18	29.5
SM	20	29.5
MD	22	30.5
LG	24	30.5
XL	26	31.5
2XL	28	31.5
3XL	30	32.5
4XL	32	32.5

Neptune Hooded Flannel Jacket

The perfect Light Jacket for the fall, NOW with a Hood! This flannel jacket is light enough for early fall and can be worn with a tee, or layered with a hoodie for the colder days. Rugged and comfy, this jacket is a must have for the collection!

• Custom cut, sewn, and sized to our specifications
• Flannel Exterior
• Quilted insulated interior
• Bronze Snap Buttons
• "Relaxed or Normal" Fitment
• Seth is wearing an XL, Bob is wearing a Large
• Leather Patches

FLANNEL JACKET SIZE CHART

For 1/2 Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.

SIZE	1/2 CHEST WIDTH	BODY LENGTH
XS	23.25	29
SM	24.25	30
MD	25.25	31
LG	26.25	32
XL	27.25	33
2XL	28.25	34
3XL	29.25	35
4XL	30.25	36

 

Scarlet Buffalo Backwoods Flannel

• Lighter/Thinner flannel (so you don't sweat at holiday parties!)
• Custom cut, sewn, and sized to our specifications
• Leather Patches + Custom Buttons
• "Relaxed or Normal" Fitment
• Seth is wearing an XL, Bob is wearing a Medium

FLANNEL SIZE CHART

For Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.

SIZE	1/2 CHEST WIDTH	BODY LENGTH
XS	22.25	28.75
SM	23.25	29.75
MD	24.25	30.75
LG	25.25	31.75
XL	26.25	32.75
2XL	27.25	33.75
3XL	28.25	34.75
4XL	29.235	35.75

 

NEW AAR Hooded Thermal Long Sleeve

Our current Thermal Shirt, but now with a Hood and Pocket! Designed to cut the wind, these thermals are warm, soft, and very rugged. 

Thermal Features:

• Custom Waffle style fabric
• Soft interior so it is not rough against the skin
• Longer back
• Slits on the side for a spacious fitment
• Sewn "The Work Is Never Done" patch
• EST 2016 Tag

SIZE CHART

For Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.

SIZE	1/2 CHEST WIDTH(inches)	BODY LENGTH(inches)
SM	21	28
MD	22	29
LG	23	30
XL	24	31
2XL	25	32
3XL	26	33
4XL	27	34

 

Plush Fit Hoodie & Crewneck

We sourced the most premium designer fabric for this project. The fitment and softness of the fabric is going to blow your mind. We wanted a true relaxed fitment with added room in the chest, shoulders and arms. This hoodie is perfect for lounging around the house, having a cleaner look when you go out, or to give you that extra room at the gym when you have a nasty pump! 

• Premium/Designer fabric
• 42% Cotton/53% Poly/5% Viscose
• Rubber heat transfer logo on hoodie pocket
• Seth wears an XL at 5' 6" and Bob is wearing a Large at 5' 11".
• Available in a Hoodie and Crewneck

SIZE CHART

Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder

SIZE	ACROSS CHEST	BODY LENGTH	SLEEVE LENGTH
SM	20"	31"	30"
MD	22"	31"	31"
LG	24"	32"	32"
XL	26"	32"	33"
2XL	28"	33"	34"
3XL	30"	33"	35"
4XL	32"	34"	36"

 

NEW WORK/GYM HOODIE

This is a BRAND NEW Hoodie Fitment & Fabric debuting for Black Friday 2023. This NEW Work/Gym Hoodie style is a perfect cross between the Old Work Style Hoodie and the Stretch Hoodie. We had feedback on the original Work Hoodie that they were slightly restrictive, hard to get over your head, and a little tight in the shoulders/chest. WE FIXED THAT!

• Seth - XL, Bob - L, Joel - 2XL
• 84.6% Cotton 15.4% Poly
• New fitment/Fabric
• Premium Quality
• Available in the Fxck Your Problems Hoodie, Livin' Hoodie, Heather Gray Gummy Bear Hoodie, and the KAP Hoodie

Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder

SIZE	1/2 CHEST WIDTH	BODY LENGTH	SLEEVE LENGTH
SM	18"	29"	30.5"
MD	20"	30"	31.5"
LG	22"	31"	32.5"
XL	24"	31"	33.5"
2XL	26"	32"	34.5"
3XL	28"	32"	35.5"
4XL	30"	33"	36.5"

NEW WOMEN'S PLUSH HOODIE

Plush Fit hoodie for the ladies! We sourced the most premium designer fabric for this project. The fitment and softness of the fabric is going to blow your mind.

• Premium/Designer fabric
• 42% Cotton/53% Poly/5% Viscose

Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder

SIZE	1/2 CHEST WIDTH	BODY LENGTH	SLEEVE LENGTH
XS	18"	26.5"	21.25"
SM	20"	27.5"	21.5"
MD	22"	28.5"	21.75"
LG	24"	29.5"	22"
XL	26"	30.5"	22.25"

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NEW WOMEN'S CROP THERMAL

The perfect lounge wear! These Thermal Crop Tops are ideal for lounging, training, or can be paired with jeans when going out. 

• Custom Waffle style fabric
• Soft interior so it is not rough against the skin
• Crop Cut
• Slits on the side for a spacious fitment

SIZE CHART - Chest measurement is half chest, across the front pit to pit.

	XS	SM	M	L	XL
1/2 CHEST WIDTH	16.25"	17.25"	18.25"	19.25"	20.25"
LENGTH	15.5"	16"	16.5"	17"	17.5"

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NEW WOMEN'S THERMAL SWEATPANTS

The perfect lounge wear! These Thermal Sweatpants are ideal for lounging, training, or can be paired with jeans when going out. 

• Custom Waffle style fabric
• Soft interior so it is not rough against the skin
• Soft touch cuffs
• Drawstring waistband

SIZE CHART - Waist measurement is half waist, across the front seam to seam.

	XS	SM	M	L	XL
1/2 WAIST	12.8"	13.8"	14.8"	15.8"	16.8"
LENGTH	37.5"	38.5"	39.5"	40.5"	41.5"

NEW YOUTH HOODIE

Finally got a hoodie for the kiddos! Same fabric and quality as the NEW Adult Work/Gym Hoodie!

• 84.6% Cotton 15.4% Poly
• New fitment/Fabric
• Premium Quality

Chest measurement is across the chest, armpit to armpit, NOT around back. Body length is measured from highest point of shoulder to bottom of the hoodie. Sleeve length is measured from the highest point of the shoulder

SIZE	1/2 CHEST WIDTH	BODY LENGTH	SLEEVE LENGTH
2T	13"	15.5"	16"
3T	14"	16.5"	17.5"
4T	15"	17.5"	19"
5T	16"	19.5"	20.5"
YS	17"	21.25"	23.5"
YM	18"	22.5"	24.5"
YL	19"	24"	27.25"
YXL	20"	25.5"	30"

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NEW KIDS/YOUTH TEES

Our classic custom tees, now in kids/youth sizes!

Custom Tee Features:

• 60% Cotton // 35% Polyester // 5% Spandex
• Added Spandex gives Tees a stretchy and roomy feel
• Custom Taped seams for comfort and durability around the neck

SIZE CHART

For Chest measurement, measure across the chest to the center of each arm pit. Do not wrap around back.

SIZE	1/2 CHEST WIDTH(INCHES)	IBODY LENGTH(INCHES)
2T	12 "	15.5"
3T	13 "	16.5"
4T	14 "	17.5"
5T	15"	18.5"
YS	17"	22 "
YM	18"	23.5 "